THE FIRST ERA

Today feels a little too peopley. For the days when your social battery is sitting somewhere between low and absolutely not. The Too Peopley Hood is your wearable excuse to keep interactions to a minimum. Clean black, relaxed fit and deliberately understated branding from the front — then a little...

She’s not rude. She’s just done. Done explaining. Done pretending. Done saying yes when she means absolutely f*cking not. The Not Rude Tee is our kind of statement piece — understated from a distance, brutally accurate up close. Featuring “SHE’S NOT RUDE.” subtly printed on the front and “SHE’S JUST...

For everything you’re apparently still carrying. Weekend away. Overnight escape. Gym gear. Emotional baggage. There’s room for all of it. The Emotional Baggage Bag is our take on the everyday travel bag — roomy, easy to throw over your shoulder and just understated enough to look like you’ve got your...

For when you’ve technically left the house, but that’s already asking a lot. The Low Social Battery Tee is made for the socially selective. Finished in faded black with a punch of hot pink, it keeps things understated from the front with our [ue] mark, then says what you’re actually...

For the Socially Selective. Obviously.  The Socially Selective Crew is myour throw-on-and-go layer for days when your social battery is sitting somewhere are 3%. Made in a washed faded black finish with that already-worn-in feel, this relaxed crew keeps the branding small where it counts - UNSOCIAL ERA™ at the...

For when you're technically available, but socially? Absolutely not. The UNSOCIAL HOOD is our signature everyday throw-on - oversized attitude, zero explanation required. Keeping things low-key from the front with our minumal [ue] chest mark, then making just enough noise from behind with UNSOCIAL ERA and our slightly unhinged smiley. ...

Some days we're 25.Some days we're 75.There is absolutely no in-between. THE 25/75 ERA HOOD was made for the beautifully confusing era where you can be ready to take onthe world at 10am and deeply committed to being in pj's by 7pm. Cut in a relaxed unisex fit, the shoulder...