UNSOCIAL ERA™

FOR THE SOCIALLY SELECTIVE.



UNSOCIAL ERA was made for the women doing it all — and somehow still standing.

Working. Parenting. Building. Hustling. Overthinking. Caffeinating. Cancelling plans. Chasing goals. Trying to drink more water. Wondering what the hell is for dinner.

You know. Living.

We're not antisocial.

We're just a little more selective about where our energy goes these days.

Because somewhere between the responsibilities, expectations, group chats, appointments, deadlines and people who “just need five minutes”, we realised something:

Our time is valuable. Our peace is valuable. And sometimes we'd genuinely rather stay home.

Fair.
Unsocial Era
Unsocial Era
Unsocial Era

TIRED. AMBITIOUS. CAFFEINATED.

We don't believe women have to choose between having their shit together and occasionally having absolutely none of their shit together. You can be ambitious and exhausted. Independent and overwhelmed. Confident and overthinking everything. Love your friends and still cancel dinner. Build the business, raise the kids, chase the goals, drink the coffee — and occasionally disappear into an oversized hoodie and become unavailable.

Both can be true.
That's the women UNSOCIAL ERA was made for.

CLOTHES THAT GET IT.

  • UNSOCIAL ERA is women's casual streetwear with personality.
  • Oversized tees. Hoodies. Crews. Everyday pieces you'll actually want to wear — with the thoughts, moods and questionable internal commentary that come with being a woman trying to do life.
  • Some designs are sarcastic.
  • Some are subtle.
  • Some are slightly inappropriate.
  • And some simply say exactly what you've been thinking.

LESS PEOPLE. MORE PEACE.

  1. Being unsocial isn't about shutting the world out.
  2. It's about protecting your energy.
  3. Choosing your people.
  4. Knowing when you've had enough.
  5. Sarying no without writing a three-paragraph explanation.
  6. And udnerstanding that cancelling plans and putting your pyjamas on at 6:47pm can sometimes be considered self-care.
  7. We don't make the rules.

Our rule is simple:
You should want the clothes before you even read what they say

Description

WELCOME TO YOUR UNSOCIAL ERA.

Maybe yours started when you stopped caring what everyone thought.

Maybe it happened when your social battery stopped making it past 8pm.

Maybe life simply got busy enough that you became very particular about who gets your time.

However you got here...

Welcome.

Stay as long as you want.

Just don't expect us to organise a group catch-up

UNSOCIAL ERA™
For the socially selective.

LESS PEOPLE. MORE PEACE.

@UNSOCIALERA

stalk us. it's fine.